Moss H. Kendrix

Biography

Moss Hyles Kendrix (March 8, 1917 – January 4, 1989) was a pioneer in the modern field of public relations. Of his various public relations and advertising campaigns, Kendrix is best known for his Coca-Cola company advertising and for his work to educate major corporate clients and news organizations about the buying power and concerns of African American consumers. In his work for clients including Carnation Milk, the Ford Motor Company, and the Coca-Cola company, he produced advertisements which featured and appealed to African Americans at a time when they were just beginning to find representation in the consumer culture of the Cold War era.

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