Magnificent Montague

Biography

Nathaniel "Magnificent" Montague (born in New Jersey, January 11, 1928), is an American R&B disc jockey notable not only for the soul music records he helped promote on KGFJ Los Angeles and WWRL New York City, but also his trademark catch-phrase, "Burn, baby! Burn!" that became the rallying cry of the 1965 Watts riots. Following criticism that this phrase had inadvertently stirred up rioters, Montague advocated non-violence and urged young listeners to pursue their education, coining the new phrase "Learn, baby!

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